Brienzer Rothorn Cover № 15
Name given by the artist Kazimir Malevich to the abstract art he developed from 1913 characterised by basic geometric forms, such as circles, squares, lines and rectangles, painted in a limited range of colours
Aéro Dynamik
Le premier arrêt de la ligne 724 de bus est Rue d’Aniello
László Moholy-Nagy
In the early years of the 1960s, the Americans were comfortably wrapped in post war complacency, not even suspecting the huge changes their country will go through in the coming decade. The nation’s innocence was timely shattered with the assassination of its promising young president, a growing racial divide, and escalating military action in Southeast Asia. It was like a new era began, a new youth culture emerged as more and more teenagers rebelled against conventions of the previous generation. This was new America, and fashion, sexuality, communal living, drug use, draft dodging and sit-ins were all elements of an increasing Generation Gap. Iconic figures such as Bob Dylan, Muhammad Ali, Jimi Hendrix and Andy Warhol brought controversy and color to this tumultuous decade, while cultural events such as The Graduate, Stonewall March and The Monterey Pop Festival provided indelible images of a bellwether time in American society. Whether it was Beatlemania, bumper-stickers or bell-bottoms, the cultural contributions of the ’60s made it obvious that the times were certainly changing.
BD Architects, September 1970 → US $35.99
There were some big changes: art directors dropped line drawings, which were common in the 50s, and started using photographs. Photographs were considered more believable by people and copywriters and art directors were becoming much more inventive at getting their messages across. In the ’60s, the advertising transformed into a more modern approach, in which creativity shined, creating unexpected messages that made the ads more appealing to the public’s eye. Let’s take for example the Volkswagen ad campaign, which featured headlines like “Think Small” or “Lemon” (used to describe the appearance of an automobile); this campaign ushered in the era of modern advertising by promoting a “unique selling proposition” or “position”, designed to associate each brand with a certain idea in the viewer’s mind. This print ad for Max Factor’s Pink-a-Pades looks very childish to me, maybe it’s because all the pink and yellow. But I guess it serves its purpose, to accentuate the idea of “pink”. Notice how graphics are combined with photo and the shades on the type. Boardrooms clouded with smoke, tumblers filled with whiskey, and a dapper Don Draper are some images that might come to mind when you think about advertising in the 1960s. As industries, advertising and marketing are always evolving as fads change, political and socioeconomic climates shift, and consumers change the way they consume media. While the 1960s were a time of immense political and social change (and the same can be said for 2017), the landscape for how we advertise and market products has changed dramatically. Here, we take a look at the way brands vied for consumer attention in the 1960s versus today. Today, we’ve seen a massive shift in how women are portrayed in advertising. This is perhaps partially due to the fact that women hold around 60 percent of positions at advertising agencies. Women are also more prevalent in the workplace and, therefore, have more discretionary income than women in the sixties. Many modern companies are embracing this era of female empowerment. This American advertising period was called the Creative Revolution, having as archetype William Bernbach, the man who helped create the revolutionary Volkswagen adverts, among others. Needless to say that some of the most creative and ageless American ads date from this period.

Standard Ligatures

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Discretionary Ligatures

fï fì fj fb fh fk ffb ffh ffì ffï ffj ffk

Case-Sensitive Forms


Lining figures


Tabular figures


Letters – Superiors



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Slashed Zero








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Specimen for Pilar

Pilar is a straightforward, highly useful sans-serif typeface, which could serve a wide range of purposes and applications thanks to its clean simple shapes, timeless aesthetics and harmonious texture, which make it fitting for long-form reading.

This type family is influenced by the rationality of the classic Swiss Neo-Grotesque typefaces from the mid-20th Century, balanced with subtle quirks and details that introduce warmth and give it a distinct presence in the crowded landscape of contemporary sans-serifs typefaces.

Pilar is currently available in a wide range of weights (Hair, Thin, Light, Regular, Medium, Bold, and Black).






Fermin Guerrero

Trial fonts

The free Trials Fonts allow you to properly test our typefaces in your own designs before buying. Just provide us with your name and the email where you want to receive the fonts. Note that there are limitations to Trial Fonts’s uses. Make sure you read our Trial Use EULA before using them.